Most of us can agree that the value our pets bring into our lives far exceeds anything that we could do for them in return. But here’s us trying! .
A+a Pets' was born of the profound impact that her pet Indian pariahs Goldy, Olive, Angel and achchri have had on our founder.
As the number of animals in her care grew steadily, she began to think very seriously about their needs. This is what led her to starting her own company, one that would reflect her values and satisfy her own needs as a conscious pet parent. She started to seek out ethically sourced food options and put together a curated range of pet products – accessories, hygiene essentials, clothing, medical assistance aids, and more – with a conscious effort to use environmentally friendly and recyclable materials.
A+a Pets' registered under the company name H.H.N & Co. – bearing the initials of our founders grandfather – imbues within the brand his spirit of transparency, empathy, and dedication, and acts as a guiding force through all its endeavours.
For founder Bhavna Nagrani, living in harmony with the animals around her has been a way of life, so starting A+a Pets was only a matter of time.
A textile artist and fashion designer by vocation, she is happiest and most comfortable amidst nature and in the company of her pets. Apart from caring for, feeding, and fostering strays, she has also been a vocal advocate for the adoption of stray animals. Incidentally, her two pet dogs Angel and Achchri, were both a part of different litters of stray dogs she fostered.
In 2014 she decided to transform her terrace into a micro jungle ecosystem so that all the various birds, squirrels, bees, and butterflies in her neighbourhood and beyond, could have a place to come to for food and water, and to enjoy the fresh air and greenery – a much needed respite from the concrete jungles of Mumbai, and a reflection of her desire to find small and achievable ways to increase the number of green spaces in the city.
To Bhavna, A+a Pets is a passion project – one that combines her love for animals with her commitment to the environment – and this comes through in how deeply she is involved with every component of the brand. She has personally designed the logo and the packaging, set up the brands social responsibility objectives, and carefully curated the products to be sold after much research and understanding.
It is this strong personal connection to the goals she has set out for the brand that continues to fuel her drive, sustain her dedication, and inspire every action she takes in the interest of building A+a Pets.
I am I plus my surroundings, and if I do not preserve the latter I do not preserve
Meditations on Quixote (1914)
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